Put simply, graphic design is the art and craft of creating visual content that communicates a concept, an idea or a brand message to the public. Logos, artworks, drawings, illustrations, cards, emails and a whole paraphernalia of designs are all around us. You can see them in print and digital media, in shops, restaurants and cafes, on billboards, books and magazines, in the apps we use, the sites we visit and the physical and digital products we buy.

There is no simple answer to this question as graphic design is not a commodity or a product that has an exact way to be measured or priced. The great thing about is that you can do graphic desig for any budget, starting from just $5 per Graphic.

The creative brief is a key document that essentially defines the objectives, scope and key milestones of a design project. It gives the required information to the about graphic designer on what needs to be done, who the target audience will be, what key message(s) need to be communicated, what deliverables are expected.

We live in a visual society so images, packaging, signage, illustrations, websites, apps and social media all vie for our attention, making it very challenging to become noticeable let alone memorable among the overload of visual stimuli. In a nutshell, the most important mission that graphic design plays is communication.